CONNECTED EVENTS

Real connections, real events, real results

Connected 'Virtual Event' Management for Race Organizers

Virtual events are NOT created equal. Connected Events by PWR Lab are real events that are distributed across time, location, or both. Designed to be timeless, Connected Events are equally well-suited for times of social distancing and business-as-usual.

Don’t settle for another uninspired virtual challenge! Connected Events – races, challenges, trackers, training aids, club events, fundraisers, and wellness programs – bring people together in the pursuit of competition, challenge, accountability, and motivation… without requiring people to physically amass at a starting line.

Join a Connected Event Today

Organize Your Connected Event

Experience firsthand how Connected Events offer so much more than most virtual events. We’ll work with you to produce an event with soul, capable of generating lasting buzz.

  • EVENT TYPES
  •  – Cumulative
  •  – Segmented
  •  – Hybrid
  • FEATURES
  •  – Registration
  •  – Notifications
  • GET STARTED

Create a Cumulative, Segmented, or Hybrid event to facilitate virtually any initiative you can think of:

  • races – with or without an official-course component
  • endurance challenges & mileage trackers
  • community & non-profit fundraisers
  • brand engagement & recruitment campaigns
  • corporate wellness challenges & programs
  • training programs & race preparation aids

Cumulative Events

Establish a total target distance, duration, or workout count that participants work toward over weeks or months. Each completed effort is added to the cumulatively running total, and advances participants toward their goal.

Segmented Events

Define specific requirements for each run, whether you're creating a time-trial style trail race, a 10k road race replacement, or a training run prescription. These segments can be defined and validated by criteria such as total distance, physical route/GPS location, date range, elevation gain, and even pace.

Hybrid Events

Have your cake and eat it too! Mix aspects of cumulative and segmented events to completely customize your premise. Create a months long mileage-based challenge, then sprinkle mini-challenges or races-within-a-race across the timeline to fuel engagement and excitement from start to finish.

Connected Events are seamlessly integrated from end to end, linking together your registration platform, key sites & pages, event Leaderboard, and email marketing platform.

 

Event Visualization & Progress Tracking

Current status and final results are visualized on highly interactive Leaderboards. Far more than a static list of results, these public webpages become the centerpiece for each event, and are designed to be shared with others – no login necessary – to help fuel ongoing registration.

Events & Leaderboard options include:

  • Real-time data, updated with each page refresh
  • Solo, Team, Relay Team, and other multi-division event options
  • Dynamic filters (gender, age group, regions, etc.)
  • GPS-verified entries + honor system manual submissions
  • Metrics such as distance, duration, pace, elevation, location, and others
  • Maps and/or custom interactive graphics and animations
  • Google Street View to show the exact location that current progress corresponds to
  • Badges based upon custom conditions
  • Custom scoring rules across multiple segments and courses
  • Whitelabeling & branding: logos, images, colors, layout, links to other event pages, etc.

 

We are constantly developing new & improved features to push the boundaries of unique event premises. Something on your mind that isn't listed here? We'd love to hear about it.

Registration Platforms

We are race registration platform agnostic, and encourage you to carry any existing relationship with a registration company forward. Don't have a preference? We can also recommend the best option for your needs.

Connected Events are fully compatible with – and often fully & automatically integrated with – the leading registration platforms, including UltraSignup, Race Roster, RunSignup, Active.com, and virtually any other with basic csv export functionality.

Participant Journey Notifications

In addition to integrating with your race registration partner, Connected Events also integrate with your email marketing service. PWR Lab can add each new registrant to the event Leaderboard and to your email service (eg Mailchimp) automatically, with contact information pre-populated.

Your email campaigns can be automatically triggered based upon certain events and milestones, such that the correct participant gets the correct email at the correct time, and experiences a truly customized journey. Send progress updates and motivation based on individual and team results.

The options for designing and customizing your perfect Connected Event are limitless, but don't let that overwhelm you.

Contact team@pwrlab.com to discuss your Connected Event needs.

We're happy to brainstorm, discuss feasibility, and be as collaborative as you'd like during the planning stages.

Leaderboards & Results

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